In my forty and more years of training and development within the personnel services industry, I have seen this happen all too often. I remember well the spike in productivity when I first learned this secret: Many HR departments have a recruiting budget, one they will not share with you. I have heard it from those I became friends with: "If we do not use our full budget by the end of the year, we will not receive full funding the next." Suddenly, a couple of placements you did not expect. Magnify that across a few companies and December becomes a great month!
       It starts with that thing I call cold-calling. If you and/or your staff make enough 'proper cold calls' all year long, your people will develop those relationships above and beyond your competitors. I have even been asked, as December is drifting by, "Do you have anyone in your pipeline we can use?" Thank you for the revenues, right? Not for every client, of course, but how do you know? You make calls, you do business, and look under the rocks. No competitor can beat that. They are all sitting back and waiting for the New Year. Yeah, that!
       If your company relies on a job board full of people who almost qualify, shared by all your competitors to see who gets the resume in first, you are losing money! The art of recruiting and marketing has fallen by the wayside, and if those calls are improperly conducted, the results will turn off the caller... not to mention the one called. If you are unsure, or untrained in that aspect, a small investment in my Guide to Hiring in Personnel Services Arena is the key to much of my materials. A fifty-dollar investment could easily increase your revenues and ease your stress... all year long! Simply click the book above or contact me!
       Keep going! Keep looking for new and better people, all the time, anywhere! Some of the stars can be right in front of you at any time. You need to recognize that it is far easier to overlay your industry on a great profile, than try to train sales and closing to someone without a decent profile in your industry. Have a GREAT HOLIDAY! The best to all of you and let's have a GREAT NEW YEAR!!